About The Nod

TheNod.com was founded in 2007 as the new website for celebrity endorsements, recommendations and 'Nods'.

A Nod indicates that a celebrity has been seen buying / wearing / using or visiting a certain product or place at any moment in time. It may be a pair of shoes a star has worn to a premiere, a film they've loved, a hotel they've stayed in or a book they've been spotted reading.

TheNod.com is the brainchild of London-based serial entrepreneur Rob Hersov (Marquis Jet, NetJets, Sportal) and LA-based yogi Ally Aitken, with seed investors Johan von Holstein (Iconmedialab, letsbuyit.com, speed ventures), Jean Chalopin (Inspector Gadget, Care Bears, Mediaplus), Access Media, Dermot Desmond & Jamie Montgomery.

It was a spark from Rob Hersov and Ally Aitken in 2007 that ignited the entrepreneurial fire that′s become TheNod.com – the world’s first platform for celebrity recommendations and endorsements. Ally moved to LA to become an expert yoga instructor, while Rob stayed the course. Experienced CEO David Lethbridge (Confetti.co.uk) was then bought in to help make TheNod.com a reality.

For editorial & other enquiries, email Gemma Cartwright on editor@thenod.com